Bernard Schoeman

SEO and PPC Lead Webpresence

Farrell Bernard Schoeman is the founder and technical lead at WebPresence, a performance-driven SEO company dedicated to helping local service businesses grow through strategic digital marketing. In this role, he: Leads all SEO and Google Ads strategy and execution, with a focus on ranking local service businesses in both organic search and the Google Map Pack Builds and manages high-performance PPC campaigns, ensuring maximum ROI through precise keyword targeting, smart bidding, and landing page optimization Develops proprietary SEO systems powered by AI to scale content creation, on-page optimization, and local link-building efforts Conducts in-depth audits and strategy roadmaps for clients, aligning marketing tactics with business goals Serves as the direct point of contact for clients, providing transparent reporting, clear communication, and tailored growth plans Continuously refines WebPresence’s internal processes, tools, and service offerings to stay ahead of local algorithm shifts and marketing trends As the technical and strategic lead, Farrell brings hands-on expertise and a results-first mindset to every client partnership, ensuring each campaign drives real visibility, traffic, and revenue growth.

Articles by Bernard

Why Ranking in Google’s Map Pack Top 3 Is Critical for Plumbing CompaniesWhy Ranking in Google’s Map Pack Top 3 Is Critical for Plumbing Companies

For plumbing businesses, securing a spot in the top 3 of Google’s Map Pack is a game-changer. This prime digital real estate drives unparalleled visibility, higher click-through rates, and more customer engagement, turning searches into calls and jobs. Learn why the Map Pack is critical for plumbers and how it outperforms organic results and paid ads in delivering local leads.

July 25, 2025

The Ultimate Website Structure for Plumbers to Dominate Google’s Map Pack RankingsThe Ultimate Website Structure for Plumbers to Dominate Google’s Map Pack Rankings

Discover how plumbers can optimize their website structure to improve visibility in Google’s Map Pack. Learn proven strategies for homepage setup, service pages, local landing pages, and more to attract more local leads.

July 23, 2025

Complete Step by Step Guide how SEO Optimize a Plumber's GBP and Website to Rank First in the Map Pack in 2025Complete Step by Step Guide how SEO Optimize a Plumber's GBP and Website to Rank First in the Map Pack in 2025

If you're a plumber struggling to get seen in Google's Map Pack, this guide shows you exactly how to optimize your Google Business Profile (GBP) and website. We'll walk through each step to help you rank higher, attract more local customers, and grow your business with simple, actionable advice.

July 12, 2025

The Perfect Local Website Structure for Ranking in Google’s Map PackThe Perfect Local Website Structure for Ranking in Google’s Map Pack

Struggling to rank in the Google Map Pack? Your website structure could be the issue. Learn how to build a local SEO-friendly site that supports your Google Business Profile and drives real results.

July 10, 2025

3 Quick SEO Fixes to Instantly Boost Local Website Traffic3 Quick SEO Fixes to Instantly Boost Local Website Traffic

3 Simple on-page SEO changes that can dramatically increase your website traffic in just 30 minutes, no new content or backlinks needed.

July 8, 2025

Step-by-Step Guide to Optimizing Your Google Business Profile for Better Local VisibilityStep-by-Step Guide to Optimizing Your Google Business Profile for Better Local Visibility

Optimize your Google Business Profile with these 8 actionable steps to improve your visibility on Google Maps, drive more local calls, and convert searches into customers. Perfect for contractors, HVAC pros, and local service businesses.

July 8, 2025

Google Business Profile: The Free Tool That Delivers Real CustomersGoogle Business Profile: The Free Tool That Delivers Real Customers

If you're a local business owner looking to attract more customers without relying on paid ads, your Google Business Profile (GBP) could be the most powerful free tool you’re overlooking. Learn how to claim, optimize, and fully leverage it to generate calls, leads, and trust without spending a cent.

June 24, 2025